Prior to the pandemic, the same consumer may have complemented their health club membership with a smartwatch, a social-fitness app, an at-home workout solution, and occasional boutique studio sessions with friends. now seek to serve this need in increasingly diverse ways. The growing number of fitness choices-exact counts are difficult to find, but fitness-tech apps raised a record-breaking $2 billion from investors in 2020 2įitness Tech Report 2020, SportsTechX,. Indeed, 40 percent of the general population surveyed now consider wellness a top priority in daily life. ![]() ![]() The COVID-19 pandemic, which forced large swaths of the global population to isolate with members of their households (and their devices), has spurred the shift toward personalized at-home workouts and made overall wellness even more salient.
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